woensdag 11 mei 2011

Many Solo Medical Practices Stay Small And Cannot Grow Because They Don't Advertise Enough

By Steven Jeffrey


It is a bit surprising but there are businesses are not fully aware of how powerful and efficient advertising can be. We have observed this with some doctors - they think that advertising is only for companies that that sell some shrink-wrap product. Well we can definitely say that nothing can be further from the truth.

Any kind of business can make use of advertising and there is nothing that would stop it working for an industry offering a service as opposed to some industry that provides goods. This means that nothing would stop advertising from working for the healthcare industry. Let's take a look at the dentists in Toronto. If nobody were to know that there is a cosmetic dental clinic in Toronto then nobody would know of the services that this clinic has to offer. After all patients cannot read the minds of the business owners and have to rely on the good old advertising in order to learn about new businesses and services.

You as a Toronto dental clinic may have a number a valid reasons to avoid a full-scale advertising campaign. It might be that you have a small medical office without any staff besides you or it could be that you have just started your practice and you may think that at this point advertising will not return the money invested into it. Or maybe you just don't have the money to burn on an advertising campaign. However if you think about it these same obstacles are sufficient reasons to actually start advertising. For you as a dental clinic in Toronto advertising is an extremely important means of spreading the word about your business, establishing a recognizable rand name and attracting more patients that would sign up for your medical services. And growing the customer base is exactly what any doctor is looking for.

Actually we can say that most dentists in Toronto have made the correct decision to start promoting their dental offices online. Yes, nowadays, web promotion of dentist is one the most sought-after forms of promotion. What do they actually do in order to promote their business online? In most cases the doctors realize that their time would be better spent dealing with patients so they outsource the advertising to some advertising company which is much more prepared to work on the promotion of the dental clinic.

Another step taken by some dental practices is to use an automatic medical assistant that allows these dental practices to offload most of the paper work to the administrative assistant and to focus solely on working with the patients. The virtual front desk secretary is a software system that provides service round the clock, this means that the dental clinic can still process some administrivia requests from patients ever duing the off-work hours . Also this means that new patients who don't want to visit a clinic in person just to sign-up, can do that through an online medical form that is provided by the software of the automated front desk secretary. All these extra services may not seem as something big at first glance but in fact they are greatly appreciated by the patients who can communicate with the dental clinic without having to travel to the clinic.

That is why the benefit from a backup administrative assistant is two-fold. You get a professional receptionist system that is never tired or busy and that can work 24/7 and you also get another way to promote your dental office using the most popular medium - the internet. Nowadays almost everyone has a computer with an internet access, and can easily use services provided by your dental office. The virtual office secretary allows any patient to use any administrative service much faster and easier than before.

The bottom line is, you would see a tremendous growth in your dental clinic when you start using the virtual office secretary.




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